Joanna Lin is a multidisciplinary creative and founder of STUDIO.JO, a boutique agency known for crafting cinematic content and storytelling for the bar and hospitality industry. With a sharp eye for capturing moments, she has evolved into a force behind the camera, leading creative campaigns and managing content for award-winning barrs such as Employees Only, Martiny’s, and Shinji’s Bar, while also collaborating with brands under Diageo, Bacardi, Suntory Global Spirits, Pernod Ricard, Campari, Michter’s, Sazerac, and more. Through her travel and lifestyle platform “Ready Set Jo” (@joanna.lin), she shares her passion for adventure and cocktails around the world. Her work blurs the line between strategy and sensation, turning content into portals of discovery, and brands into captivating experiences.