Spirit & Spoon is a full-service content and consulting company focusing primarily on bars and beverage brands. Karl Steuck, the creative at the helm of Spirit & Spoon, has made his mark throughout the country with a distinctive style and approach. He has over 25+ years in the hospitality industry, ranging from restaurant mgmt., bar director, social media mgmt.,& brand consulting. Since venturing out on his own in 2018 with Spirit & Spoon, after leaving his role of Head of Business Development for a Los Angeles Spirit Brand, Karl has honed his approach to focus on consulting, allowing his passion for photography to take a more prominent role in content creation and branding. His work ranges from creating custom content, art direction to curating bar programs and developing brand-specific cocktails, to brand strategy and new product launches.