From Pop-Up to Worldwide – How to Create a Pop-Up Concept, sponsored by Hotaling & Co.

From Pop-Up to Worldwide – How to Create a Pop-Up Concept, sponsored by Hotaling & Co.

June 12, 2018, 12:00 PM - 12:45 PM

Demonstration Stage 1

Today the cocktail pop-up comes in many forms and functions.  There are the pop-ups that take existing bar concepts on the road, new concepts that find temporary homes, rotating concepts through the same space, and franchised holiday themed concepts. Bar owner Derek Brown has helped to create some of the most well-known pop-ups, especially Games of Thrones PUB, and now has a permanent pop-up space called PUB, or Pop-up Bar. He is joined by bar owner and Speed Rack co-founder, Ivy Mix, who drew the interest (and ire) of Queen Bee herself, Beyoncé, for opening Sleyenda--a Beyoncé inspired holiday bar that paid homage to all women who SLAY. Learn how to navigate the process of bringing your pop-up to life from ideation to execution, the pitfalls to watch out for, and how it can grow your business.


  • Derek Brown


    Derek Brown is a leading spirits and cocktail expert and president of Drink Company, which owns and operates 2017 Spirited Award winning "Best...

  • Ivy Mix


    Ivy Mix is Co-Owner and Head Bartender of Leyenda, her pan-Latin cocktail bar in Carroll Gardens, Brooklyn, backed by her long-time mentor, Julie...


  1. Type

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