Brands that Built a Category

Brands that Built a Category

June 11, 2019, 5:30 PM - 6:30 PM

Park Street University - Brooklyn Expo Center

It’s one thing to build a brand, but to build a category simultaneously is no easy feat. Our panel of trailblazers will share their stories on how they were able to build something that didn't exist and turn it into a drinks sensation. 


  • Arthur Shapiro



    AM Shapiro & Associates LLC

    Arthur Shapiro likes to describe himself as a part time marketing and business consultant with a full-time passion for telling stories. Whether it’s...

  • Steve Luttmann


    Tortoise & Volt Marketing & Ventures

    Steve Luttmann started his career at Unilever in Foods, working in Europe, the United States, and Brazil on various brands including Lipton Iced Tea,...

  • Steve Brecher


    Chief Executive Officer

    Branca USA

    Steve Brecher was appointed CEO of Fratelli Branca's new NYC-based import company, Branca USA, in early 2019. Most recently, Brecher was the...


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