The Competitive Edge: How to Lose Cocktail Competitions like a Champ

The Competitive Edge: How to Lose Cocktail Competitions like a Champ

June 12, 2019, 12:30 PM - 1:15 PM

BCB Main Stage – Brooklyn Expo Center

Statistically speaking, bartenders will lose more competitions than they will win. In a world where most of us have little spare time energy or time, this fact can be a discouraging one. So why compete? Because win or lose, cocktail competitions can be integral to creating the next steps in a bartenders career.

With seemingly a new competition being announced every week, bartenders have more outlets than ever to seize these opportunities. If bartenders can approach competitions as a business opportunity rather than just something to “win”, they can increase their network, raise their profile and visibility within the community, and leverage their experiences to carve a path of upward mobility in their careers. Whether someone wants to gain a brand ambassador role, open their own bar, or promote a cause or passion project, competitions offer a myriad of resources and broader network to help them achieve their goals.

This seminar will offer advice on how to get the most of a competitive experience whether someone takes a home a trophy or not.

The panel features some of the best in the industry who have used cocktail competitions to elevate their careers and create a name for themselves within the industry. Panelists include Earlicia Richelle, Grey Goose brand ambassador for Washington D.C. Earlicia competed in several competitions to raise her profile, increase her network, and ultimately gain her a brand ambassador role. Conor Myers, general manager of Underdog NYC. Conor competed in the Bacardi Legacy of the Cocktail Competition in 2017 and made it to the top 8 as the representative for Ireland. He has since leveraged that opportunity to move to the US and run a successful bar in downtown Manhattan. Lynette Marrero, co-creator of the Speedrack cocktail competition. Speedrack is in its eighth year as Lynette Continues to mentor and inspire female bartenders across the globe.

No matter the outcome, there is something to gain both personally and professionally for any bartender by entering a cocktail competition.


  • Anna McLoughlin


    Anna McLoughlin brings a strong, spirited passion for the spirits industry and an extensive hospitality know-how to her role as Bacardi Portfolio...

  • Earlecia Richelle


    Earlecia Richelle is a cultural curator whose work spans across a range of industries including food and beverage, fashion studies, and performance...

  • Conor Myers


    Conor Myers, originally from Ireland but now relocated to the US as the General Manager of Underdog in New York’s Financial District. Competing in...

  • Lynnette Marrero


    Lynnette’s “spirited” career began in 2004 when she accepted a job at New York’s Flatiron Lounge alongside cocktail luminary Julie Reiner. She...


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