Bring Your Team to BCB Brooklyn 2025
Elevate Your Staff. Energize Your Business. Celebrate the Craft.
BCB Brooklyn isn’t just another trade event—it’s the gathering place for the bar and beverage industry to stay ahead of trends, discover new products, sharpen their skills and get inspired by the best in the business.
No matter your position within the organization, investing in your staff’s growth at BCB Brooklyn is an investment in your business. Give your team the opportunity to explore innovative brands, gain practical insights and bring that energy back to your venue.
What They’ll Gain:
- Direct access to hundreds of exhibitors showcasing premium craft spirits, mixers and bar tools
- Hands-on education in cocktail technique, beverage innovation and business strategy
- Face time with thought leaders, brand ambassadors and fellow professionals
- Fresh ideas and actionable insights to boost team performance and customer experience
Why It Matters:
Bringing your team helps build loyalty, morale and a shared sense of purpose. It sends a clear message: We’re here to grow, and we’re doing it together.
5 Tips to Make It Happen
- Show the ROI.
Highlight how your team’s attendance will drive better service, sales and customer engagement. - Solve Real Problems.
Identify recurring challenges within your organization—then find products, sessions or experts at BCB Brooklyn who can offer solutions. - Make It Educational.
Have team members pick sessions tailored to their roles. Think beverage trends, sustainability, menu development and more. - Bring It Back.
Plan a post-event debrief to share key takeaways, product discoveries and big ideas. - Prep for the Absence.
Create a schedule so operations run smoothly while your team is out.
Ready to Lead the Way?
Invest in your team’s future and register today.
Need help getting management on board?
Download our sample letter to help make your case.