BCB Brooklyn Show Guide
Welcome to BCB Brooklyn!
Whether you're a first-time visitor or a seasoned industry pro, this Show Guide is your go-to source for everything you need to navigate and enjoy BCB Brooklyn to the fullest. From tips for newcomers to our commitment to sustainability and inclusivity, let this be your guide to making the most of your time with us.
New to BCB Brooklyn?
We’ve got you covered.
Welcome to the premier trade event for the bar and beverage community in North America! Here's what you need to know:
- Who Attends Bartenders, mixologists, brand ambassadors, distributors, importers and bar owners from around the globe.
- What You’ll Find
- Plan Your Show
- Take our short quiz and instantly be served a personalized agenda to help you prepare for the event
Check out our First Time Attendees webpage for some additional tips that will ensure you’re fully prepared for the event.
Diversity, Equity, Inclusion and Belonging at BCB Brooklyn
A more inclusive bar industry starts here.
BCB Brooklyn is dedicated to amplifying diverse voices in the beverage space. From our speakers and educators to our exhibitors and audience, we strive to reflect the rich variety of cultures and identities that make the hospitality industry so dynamic.
- Equity-Focused Programming: Panels and sessions that highlight issues of representation, equity and access within the industry.
- Support for Emerging Voices: We work with community organizations and advocacy groups to offer opportunities for underrepresented professionals.
- Safe & Respectful Space: BCB Brooklyn is a space where all visitors are expected to respect each other’s identities and experiences. We enforce a strict code of conduct to ensure an inclusive, safe environment.
Sustainability at BCB Brooklyn
Drink responsibly, impact sustainably.
BCB Brooklyn is committed to reducing our environmental impact and spotlighting sustainable practices in the drinks industry.
- Zero Waste Efforts: We partner with companies like Great Performances to ensure all used and excess garnishes are composted.
- Materials Reduction: From exhibitor booth materials to repurposing signage year to year. BCB Brooklyn understands the importance of reducing material use and lessening energy consumption.
- Education Sessions: Attend sustainability-focused seminars on topics like upcycled ingredients, circular bartending, and energy-efficient bar design.
- Trees for the Future: In a partnership with Trees for the Future, the BCB Brooklyn pledges to plant ten trees for each visitor who registers for the event.
Need a Break?
Between all the action, we know the day can be intense. That’s why we’ve created spaces for you to relax and recharge.
Where to Unwind
- Reset Room: Located in Building 82A next to Park Street University, our designated quiet room is a great place to relax, unwind and step away from the crowd for a little bit.
- USBGNY Hospitality Lounge: In partnership with the United States Bartender Guild New York Chapter, this lounge offers a space where you can rest, regroup and catch your breath. Located right in the Barrow’s Intense NY Tasting Room.
Refuel and get ready to jump back into the excitement!
No & Low Spirits at BCB Brooklyn
Redefining what it means to raise a glass.
The no & low trend is not just a moment — it’s a movement. BCB Brooklyn celebrates the growth and innovation in mindful drinking through:
- Education Programming: Hear from category leaders and founders like Carl Radke and Third Place Bar owner Sam Bail as they discuss some key topics shaping the no & low industry.
- No & Low Brands: BCB Brooklyn features TONS of no & low brands and provides them with a platform to showcase their latest innovations within the space.
Meet Celebs
BCB Brooklyn is excited to bring you famous celebrities from the bar and beverage industry. From famous reality tv stars to some of the top bartenders from around the world.
Do's
- Be friendly and respectful. Introduce yourself, strike up a conversation, ask them appropriate questions.
- Make the most of your interactions but respect their time. BCB Brooklyn brings thousands of bar and beverage professionals from around the world. So it’s important to that you give others the opportunity to meet with the guests.
- Be respectful of their boundaries. Everyone has different levels when it comes to face-to-face interactions. That’s why it’s important to understand their boundaries when it comes to things like hugging, handshakes, etc..
Don'ts
- Be inappropriate or harass the guests. They are people too, just like you; and are trying to enjoy the convention just as much as you are!
- Discuss any sensitive topics. One thing about these guests is a lot of their life is shared with the public. So it’s important to keep things respectful when talking to them and not bring up any topics that might offend.
- We hope you have a great time meeting the guests at BCB Brooklyn and can’t wait to see your amazing photos! Excited to share? Don’t forget to tag us on social media and use the hashtag #BCBBROOKLYN2025!
Stay Connected
Follow us on social media for real-time updates, behind-the-scenes sneak peeks, and community highlights.
Be sure to secure your spot today:
We can’t wait to welcome you to the seventh in-person edition of BCB Brooklyn! If you have any questions, please contact our Customer Service Team. Or if you need help onsite, don’t hesitate to ask one of our Staff or Crew Members during the Show.
