Meet Industry Innovators.
Taste the Latest Trends.
Elevate Bar Experiences.
5700+
PROFESSIONALS
150+
EXHIBITORS
50+
EDUCATION SESSIONS
What’s happening at BCB Brooklyn?
PRODUCT DISCOVERY
Explore a wide range of domestic and international brands across spirits, beer, and no/low. Find new products, compare offerings side-by-side, and identify what’s next for your bar or business.
BUSINESS & SKILL DEVELOPMENT
With multiple conference areas, BCB Brooklyn gives industry professionals the opportunity to build skills and knowledge through lectures, tastings, and hands-on learning experiences.
PROFESSIONAL NETWORKING
Meet bartenders, owners, distributors, and suppliers. Build relationships through real conversations and hands-on experiences, including tastings, demos, and activations.
What Are Attendees Saying About BCB Brooklyn?
One of the most beautiful things about BCB, it doesn’t matter if it’s in your market if the product is there, you get to share it with friends that become family. It’s such a beautiful opportunity to build community and network but to train your palate and to be at the forefront of our industry.
My experience at BCB has been phenomenal, particularly in the sense that they offer education regarding bar owning and distilling spirits. I think it’s so important for us to understand what we’re selling, and BCB Brooklyn is such an informative experience.
I decided to go all out and get VIP access, which has been amazing. I’ve met so many incredible people; I’ve gotten invitations to exclusive groups to network even further. I work remotely so being able to come here and feel the energy is really amazing. I can’t wait to come back next year.
What’s Covered at BCB Brooklyn?
Cocktail Techniques & Mixology Innovation
Discover new distillers, innovative products, and the next wave of craft spirits shaping the beverage market.
No and Low- ABV Beverages
Examine the growing market for alcohol-free and low alcohol options and how bars are incorporating them into menus.
Bar Program Development
Learn strategies for building profitable beverage programs, designing menus, and optimizing pricing and product selection.
Sustainability in Bars & Spirits
Discuss responsible sourcing, waste reduction, eco-friendly packaging, and sustainable practices across the beverage industry.
Leadership & Hospitality Careers
Gain insights into mentorship, team management, and building long-term careers in the bar and hospitality industry.
Explore Global Cocktail Culture
Discover how international trends, regional ingredients, and cultural influences are shaping beverage programs worldwide.
Redefining the Craft of Modern Bartending
Explore modern bartending techniques, ingredient experimentation, and creative approaches to redefining cocktail programs.
Brand Building & Beverage Marketing
Explore how spirits brands and bartenders use storytelling, social media, and partnerships to grow audiences and businesses.
Hours & Locations
June 9-10
INDUSTRY CITY
2nd Ave between 33rd & 34th St
Buildings 5, 7 & 8
Sunset Park, Brooklyn, NY 11232
Tuesday, June 9, 2026
11 AM – 7 PM
Wednesday, June 10, 2026
11 AM – 7 PM
Attendee Registration Hours:
(34th Street & 2nd Ave)
Tuesday, June 9 10:00 AM – 7:00 PM
Wednesday, June 10 10:00 AM – 7:00 PM
Exhibitor Registration Hours:
Monday, June 8 10:00 AM – 5:00 PM
(34th Street & 2nd Ave)
Tuesday, June 9 8:00 AM – 3:00 PM
(7/8 Courtyard)
Tuesday, June 9 3:00 PM – 7:00 PM
(34th Street & 2nd Ave)
Wednesday, June 10 9:00 AM – 7:00 PM
(34th Street & 2nd Ave)
VIP Club/VIP+/Premium VIP Registration Hours:
(VIP Lounge, Game Room, Building 6)
Monday, June 8 12:30 PM – 3:30 PM
Tuesday, June 9 10:00 AM – 7:00 PM
Wednesday, June 10 10:00 AM – 7:00 PM
Media/Speaker/Content Creator Registration Hours:
(Lobby of Building 5, 33 35th Street)
Tuesday, June 9 10:00 AM – 7:00 PM
Wednesday, June 10 10:00 AM –7:00 PM
Sustainability at BCB Brooklyn
BCB Brooklyn is committed to reducing environmental impact through thoughtful sustainability initiatives. Efforts include recycling and composting programs, reusable booth materials and signage, compostable sampling cups, and digital tools that minimize printed materials. The event also partners with Trees for the Future to plant ten trees for every registered attendee, helping support long-term environmental restoration.
BCB Brooklyn is committed to reducing environmental impact through thoughtful sustainability initiatives. Efforts include recycling and composting programs, reusable booth materials and signage, compostable sampling cups, and digital tools that minimize printed materials. The event also partners with Trees for the Future to plant ten trees for every registered attendee, helping support long-term environmental restoration.