Bar Convent Brooklyn is so proud to be a part of the global bar and beverage industry. During times of need, this strong community has always been eager to lend a helping hand. We wanted to recognize the many individuals and companies that have contributed to support the hospitality industry. 

Last updated May 18, 2020 - Check back as we constantly add stories and resources.

Amaro Montenegro

Donated $10,000 to the US Bartenders’ Guild COVID-19 relief fund, the brand, one of Italy’s oldest and most iconic liqueur brands, launched #MonteForGood and will donate $5 to the USBG Emergency Relief Fund for every use of the hashtag.


AMASS started making a premium botanical hand sanitizer last month in response to the COVID-19 pandemic.  Their master distiller, Morgan, decided to make it when she couldn't find any other hand sanitizer during her last trimester of pregnancy! The result is a premium hand sanitizer made with hydrating Aloe, Clove, Cinnamon, Allspice, and Eucalyptus and apparently it smells amazing.


Bacardi Limited and its family of brands pledged $3 Million in aid and other support to the bar & restaurant industry during this unprecedented time, as part of their new campaign #RaiseYourSpirits. In addition, Bacardi has also committed to matching donations collected from Punch’s daily virtual happy hours “Tip Your Bartenders,” and will be gifting every dollar matched to Restaurant Workers’ Community Foundation.

Barefoot Wine

Pledged $300k to Children of Restaurant Employees (CORE) to help fund essential needs to families of restaurant employees during the pandemic. E. & J. Gallo has also begun making hand sanitizer to help in the fight against COVID-19. Barefoot also is proud to announce a partnership with Free Mom Hugs to support relief efforts for those impacted by the COVID-19 crisis, by donating proceeds from purchases of the 2020 Barefoot PRIDE packaging collection

Brown Forman

Brown Forman donated $1 million to COVID-19 emergency funds including United States Bartenders’ GuildRestaurant Workers’ Community Foundation (RWCF)One Louisville COVID-19 Response Fund and additional international organizations.


Campari America and their family brands contributed $1 million to Another Round, Another Rally and called on patrons to join in supporting bartenders across the country through #AnotherRoundChallenge – a new campaign asking patrons to prep their favorite cocktail at home and donate anywhere from $1 & up to honor their favorite bartenders.

Casa Lumbre

Casa Lumbre is launching a whiskey, Abasolo, and instead of pausing the launch they decided to move forward by “going all in and donating 100% of our profit to the community.” Until August 1st, 100% of their profits globally from Abasolo will go towards supporting @anotherroundanotherrally and are currently looking for a second partner in Mexico.  

Cocktail Kingdom

Cocktail Kingdom has launched a branded bar T-shirt fundraising campaign for a handful of cocktail bars around the US in the wake of COVID-19. 100% of the proceeds will benefit the establishments. Shirts are now available for pre-order!


Diageo pledges more than 8 million bottles of sanitizer for frontline healthcare workers. Guinness announces €1.5 million fund to support Irish bar staff and elderly citizens during the pandemic. 

Diplomatico Rum

They have has committed to continue donating over 60,000 liters of alcohol to elaborate hand sanitizers and support health systems to fight against COVID-19. Along with producing antiseptic and disinfectant, to support the industry, they have donated to the USBG’s COVID-19 Relief Fund. 

Ecco Domani

The Pinot Grigio brand is excited to be partnering with fashion designer Brandon Maxwell and unveiled its newest bottle design complete with a $50,000 donation to the Meals on Wheels COVID-19 Response Fund. 

E. & J. Gallo Winery

Over the past few months, E. & J. Gallo Winery’s wine and spirits brands have collectively donated more than $750,000 to support COVID-19 relief efforts across the country. Additionally, as part of our Rescue Our Amazing Restaurants (ROAR) program, we have purchased 20,000 meals in support of our on-premise restaurant partners, and donated those meals to feed first responders, seniors, as well as supply local food banks. 

Gallo's Hand Sanitizer

is now being distributed to emergency operations centers throughout California and Washington including Stanislaus, San Joaquin, Merced, Fresno, Napa, Solano, Sonoma, Monterey, San Luis, Obispo and Yakima Counties. A huge thanks to all our employee volunteers who continue to make this community effort a success.


Hennessy has announced a $3 million Covid-19 relief fund aimed at businesses owned by people of color who are largely unable to secure loans through the government’s paycheck protection program. The funds will be dispersed at the community level through partnerships with One Hundred Black Men, the Asian American Business Development Council, and the Hispanic Federation. Applications for the fund will open in June at In addition, Hennessy will donate $750,000 to marginalized hospitality workers across the U.S.

King’s Floyd Bar Provisions

Right before the pandemic hit, Lawerence Batteron, the owner of King Floyd’s Bar Provisions, had received a large order of 190 proof alcohol which he uses for the product base of his bitters. As high proof alcohol is in short supply, he thought he would put that to good use and started creating his own hand sanitizer. 


The Kobrand Foundation has made two separate $100,000 donations to Covid-19 relief efforts. The first is going to the United Sommeliers Foundation, which provides immediate financial assistance to sommeliers out of work because of the crisis. The second $100,000 gift is headed to the Restaurant Workers Community Foundation, which funnels funds to direct relief of individual restaurant workers, non-profits serving restaurant workers during the crisis, and interest-free loans to get restaurants back up and running

La Marca

The popular prosecco brand announced “Sip to Support the Service Industry” with an initial $50,000 pledge to the Restaurant Workers’ Community Foundation. Check out La Marca’s social media pages for more info - visit @lamarcaprosecco

Liberty Creek

Proud to have donated $100,000 to the First Responders Children’s Foundation to provide financial support to the families of first responders struggling with COVID-19.

LoFi Aperitifs

Donated to USBG COVID-19 Relief Fund to support the hospitality industry in California and beyond. 


Montenegro has donated 500 euros in part to the Emilia-Romagna region Protezione Civile (Civil Defense) and, in part, to the Papa Giovanni XXIII Hospital in Bergamo to buy equipment for their intensive care units. Amaro Montenengro has donated $10,000 to the USBG Bartender Emergency Fund and has committed to donating an additional $5 for all social posts featuring #MonteForGood

New Amsterdam Vodka and Barstool Sports

Are teaming up and selling “Support Your Local Bartender” shirts with 100% of net proceeds going to aid the United States Bartenders Guild Foundation’s COVID- 19 Relief Campaign. With the addition of New Amsterdam’s additional $5 for every shirt purchased, that has equated to over $175,000. 

William Grant & Sons

William Grant & Sons supplies 5 million liters of ethanol for hand sanitizer production. In addition, William Grant & Sons is launching a multi-pronged relief effort to support the on-trade community through their new campaign #StandFast

Great Performances (BCB’s Official Caterer)

Within days Great Performances turned their kitchen around and delivered the first of 40,000 weekly meals for the Department for The Aged to housebound elderly. In Mid-March the Mayor’s Office for Food Policy and OEM (Office of Emergency Management) reached out to the private section, within a week Great Performances sprang into action. They provided 40,000 weekly meals to 8,000 Manhattan seniors and an additional 100,000 meals for weekly OEM distribution