Geared for bartenders & hospitality pros, this session will dive into content creation and personal branding, with actionable tips for creating captivating cocktail content and storytelling to grow an online presence directly from creators embedded in the industry.

Launching a spirit brand can feel like an impossible dream when you're working with limited resources and no prior experience in distilling. Explore the journey of creating unique brands in unconventional categories, leveraging innovation, creativity, and sheer determination.

With recent inflation and post-pandemic cost increases across many categories, pricing is essential for a modern bars' success. Learn how today's operators are thinking about cocktail costing and adapting to today's challenges while also understanding what outside factors affect your bottom line. Leave this session with new perspectives on how to tailor costs to your specific business’s goals and volumes.

In the fast-paced and high-pressure world of food and beverage service, professionals often face challenges in maintaining personal well-being due to blurred boundaries with guests, colleagues, and employers. Explore common myths about boundaries, such as the belief that setting limits makes someone rude or uncooperative or that boundaries are only necessary for those in leadership roles. This session offers a psychological perspective on work-life balance and boundary setting, aiming to equip attendees with essential skills to foster healthier, more sustainable relationships in, out of, and with work.

For beverage alcohol entrepreneurs, securing the right distribution is a key decision in determining their success. This seminar offers a comprehensive roadmap for navigating the complex three-tier system and developing distribution strategies that scale with your brand. Our panel of U.S. distribution specialists will provide an overview of the current state of the distribution tier. Come find out what the premier distributors in the U.S. are looking for in their partners as they discuss how to evaluate distributor partnerships, negotiate favorable terms, and more.

Understanding today's beverage alcohol consumer has never been more complex—or more crucial. This seminar dives deep into the changing preferences, behaviors, and purchase patterns driving the market in 2025. Our speakers will break down the latest research and data that can help brands anticipate trends rather than chase them. From generational differences to the impact of health consciousness on consumption habits, attendees will gain valuable insights into what motivates purchase decisions across different demographic segments.