Why Attend BCB Brooklyn?
BCB Brooklyn 2026 gives you the chance to connect with leading bartenders, brands, and innovators, discover emerging spirits, gain practical insights, and help shape the future of liquid culture.
Top 10 Reasons to Attend
Discover New Brands & Products
Explore hundreds of domestic and international spirits, ingredients, bar tools, and beverage innovations shaping the future of the industry.
Meet Leading Spirits & Beverage Brands
Taste and experience products from established and emerging brands while building relationships with producers and suppliers.
Stay Ahead of Industry Trends
Learn about emerging cocktail trends, market preferences, and new categories including wine, RTDs, and no- and low-alcohol offerings.
Inspire Your Beverage Program
Discover inspiration for cocktail menus, bar programs, and guest experiences that can help elevate your venue.
Learn from Industry Experts
Attend educational sessions featuring leading bartenders, beverage directors, brand founders, and innovators sharing insights and expertise.
Grow Your Career in the Industry
Meet mentors, expand your professional network, and gain knowledge that helps advance your role in the bar and beverage world.
Hands-On Workshops &
Demonstrations
Build practical skills and techniques through interactive workshops and live demonstrations led by experienced professionals.
Experience the Energy of the Global Bar Community
BCB Brooklyn brings together passionate professionals who are shaping cocktail culture and the future of hospitality.
Network with Industry Peers
Connect with bartenders, bar owners, beverage directors, distributors, and hospitality professionals from around the world.
Be Part of One of the Industry’s Leading Events
Join thousands of bar and beverage professionals gathering in Brooklyn for three days of education, discovery, and connection.
What do People Love About BCB Brooklyn?
I’ve been to a lot of shows, and BCB is one of the best I’ve ever been to. Not only for Key Accounts, but the relaxed effort of people coming in! We had a magnificent first day meeting a lot of great contacts. We will definitely be back next year!
My favorite part about BCB is the amazing people that we meet and the amazing connections that form because at BCB, friends can turn into family, and it happens every day!
BCB Brooklyn brings together the best of the industry under one roof. The energy, the education, and the quality of conversations make it an essential event for anyone serious about the future of spirits and hospitality.
What will be Featured at BCB Brooklyn?
Courtyard Bar East
Step into the Courtyard Bar—your open-air hub for connection, creativity, and culture. This vibrant space brings the BCB Brooklyn community together through curated experiences like Citrus Social, Between the Shifts, and Pride on the Pour. From fresh flavor exploration to industry moments that matter, the Courtyard Bar invites you to recharge with wellness-driven sessions, celebrate community at our PRIDE happy hour, and connect with peers in a relaxed, social setting.
Authors Alley
Explore Authors Alley, presented by Lofty Pigeon Books, where storytelling meets the spirits industry. Discover a curated lineup of authors sharing insights, recipes, and perspectives that shape today’s bar and beverage landscape. With book signings and the opportunity to connect, this space celebrates creativity, knowledge, and the voices driving the industry forward.
Workshop Stage
Roll up your sleeves at the Workshop Stage —an interactive space designed for hands on learning and skill-building. These sessions focus on practical techniques, emerging trends, and real-world applications you can bring back to your bar or business. It’s where education comes to life.
FAQs
BCB Brooklyn is a trade-only event for qualified bar and beverage industry professionals. You must be 21+ and have proper ID to gain entry. Anyone under 21 will not be permitted on the premises.
Programming for in-person education is curated by an Education Selection Committee. The Committee includes the Bar Convent Global Education Director and a yearly rotating collective of industry experts representing diverse backgrounds to ensure that multiple voices and points of view contribute to the development of programming across the BCB Brooklyn platform.
Your attendee badge gives you access to all education sessions with the exception of any VIP sessions. If you’re interested in attending those you must register for the VIP+ or Premium VIP badge. Please know the sessions are first-come, first-serve. Be sure to arrive early to any sessions you would like to attend.
You can access all of the exhibitor information you'll need on the Exhibitor Resources page.
The safety and security of our staff, exhibitors and attendees is our priority. We work closely with the venue, corporate security, state, local and federal law enforcement authorities to identify risks, assess them and develop security plans for our events.
We have established a security room at our shows to ensure effective communication and response.
Everyone attending the Show should be aware of the following security measures:
Security will be onsite at all times to assist you during all aspects of the Show
Everyone must wear their Show badge at all times. This includes exhibitors, vendors, attendees, guests (speakers, talent, artists), professionals, press, staff, and crew.
A fully operational security team following our vetted procedures is in place at the Show
Bag checks may occur at the Show
Walkthrough or hand held scanners may be used at the Show
Any CCTV in operation at the Show is monitored and recorded
Uniformed and undercover security may be in attendance at the Show
Uniformed and undercover Police may be in attendance at the Show
Canine Security and Detection may be used in or around the Show
Keep personal property with you at all times and do not leave any items unattended
If you see something, say something. Report anything that looks unusual, suspicious, or out of place to Show staff or security immediately
Remain patient and courteous during security checks and follow the instructions of Show staff and security at all times
Properly dispose of your Show badge inside the venue or keep it as a souvenir – please do not sell it to scalpers or throw it away in trash cans outside the venue where it could be picked up
Carry a valid form of photo ID at all times
If you have additional questions not listed above, please contact Customer Service at +1 800-346-8372 or (203)-840-5618 or by email at Contact Customer Service.
BCB Brooklyn 2026 registration is now officially open. Click here to register.
Attendee badges for BCB Brooklyn will not be mailed in advance. All badges will be distributed on site upon entry to Industry City.
We highly recommend checking out the New Attendee Page for all tips and tricks when attending BCB Brooklyn.
Reed Exhibitions and BCB Brooklyn strive to create and maintain an environment where all people are treated with dignity, decency and respect. Learn more here.